Kuo: Second-Generation Apple AR/VR Headset to Launch in 2025, Could Include More Affordable Option

Apple plans to launch its second-generation AR/VR headset in the first half of 2025, likely featuring a more high-end configuration and a new affordable option, Apple analyst Ming-Chi Kuo said today.

apple ar headset concept 2
Writing in his Medium blog, Kuo said the following:

The second-generation Apple AR/VR may have high-end and more affordable models, which will launch in 1H25, and component suppliers will start shipping in 2H24. Apple AR/MR shipments may reach 10 million units as soon as 2025 or 2026, thanks to the second-generation Apple AR/MR product segmentation strategy and ecosystem.

Apple has not yet released its first AR/MR headset but plans to hold a special event to showcase the product during January of 2023, Kuo has previously reported. Apple’s first headset is set to be an expensive product, costing upwards of $3,000. A new affordable option would help Apple make its headset more mainstream and increase overall shipments to 10 million by 2025 or 2026, according to the analyst.

Learn more about Apple’s first AR/MR headset with our comprehensive roundup.

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