Synopsis
Adoption of immersive experiences will speed up this year with companies launching their products in the metaverse, enabling transactions, improving access technologies, and more. The hype that metaverse created in 2022 is now past, but will 2023 hold the real future of this technology? Let’s dig in to find out.
If you visit any of the select 1,100 dealerships of Maruti Suzuki in India nowadays, you’ll find a virtual reality headgear. It is the path to Maruti Suzuki’s ExpoVerse, its own metaverse, through which you can ‘visit’ the Auto Expo 2023 and check out their new and future car launches. According to Maruti, 35,000 people checked out the cars virtually, via the ExpoVerse. Like Maruti, rival MG Motor created a metaverse-based 3D virtual reality
BY
- FONT SIZE
AbcSmall
AbcMedium
AbcLarge
Uh-oh! This is an exclusive story available for selected readers only.
Don’t worry. You’re just a step away.
Congratulations! This story is unlocked for you.
We’ve rewarded you with ET Prime access for 30 days!
Clean ad-free reading experience on The Economic Times
Unlimited access to exclusive stories & insights across 20+ sectors
In-depth reports on 4000+ Stocksupdated daily
Complete access to ET Print Editionthe digital newspaper
Activate your Access
No card details required
Why ?
Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors
Stock analysis. Market Research. Industry Trends on 4000+ Stocks
Clean experience with
Minimal Ads
Comment & Engage with ET Prime community 
Exclusive invites to Virtual Events with Industry Leaders 
A trusted team of Journalists & Analysts who can best filter signal from noise
.