Adoption of immersive experiences will speed up this year with companies launching their products in the metaverse, enabling transactions, improving access technologies, and more. The hype that metaverse created in 2022 is now past, but will 2023 hold the real future of this technology? Let’s dig in to find out.
If you visit any of the select 1,100 dealerships of Maruti Suzuki in India nowadays, you’ll find a virtual reality headgear. It is the path to Maruti Suzuki’s ExpoVerse, its own metaverse, through which you can ‘visit’ the Auto Expo 2023 and check out their new and future car launches. According to Maruti, 35,000 people checked out the cars virtually, via the ExpoVerse. Like Maruti, rival MG Motor created a metaverse-based 3D virtual reality
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