PRESS RELEASE
Published January 30, 2023
Mobile Advertising Market
Due to the fact that millions of people in developing countries are using smartphones to access the internet for the first time, advertising has changed from being desktop-centric to becoming mobile-centric or mobile-only. The mobile advertising market is anticipated to have substantial growth by 2022, with a CAGR of 18.8%.
The popularity of social media, the accessibility of low-cost smartphones, and the rapidly evolving 4G LTE network infrastructure in developing countries have all helped mobile advertising. Major technological firms like Facebook and Google have made considerable financial investments to increase public awareness of the mobile advertising market because they think mobile advertising is the future of advertising.
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The messaging segment has a single digit revenue share in the mobile advertising market and is projected to lose market share over the course of the forecast period. Customers typically do not read advertisements if they are delivered in message format and that is why this segment has a comparatively lower CAGR in the mobile advertising market.
Companies looking at entering the messaging segment in the mobile advertising market are recommended to look at either North America or APEJ as both these regions are anticipated to surge past US$ 1.5 billion by the end of 2022.
The search segment has a revenue share of slightly over two fifths by format segment in the mobile advertising market and is expected to gain share. An absolute dollar opportunity of more than US$ 33 billion is waiting to be tapped in the search segment of the mobile advertising market from 2017 to 2022. Japan is the region to look out for in the search segment of the mobile advertising market as it is poised to witness the highest CAGR after APEJ.
The display segment accounts for more than half the revenue share in the mobile advertising market by format in 2017 but is predicted to lose market share going forward. Companies would be advised to target the North American display segment as the continent is likely to be worth more than US$ 20 billion by the end of 2022 – the only region to do so in the mobile advertising market.
The arts & entertainment segment is quite popular in the mobile advertising market and it comprises a major portion of the revenue share in terms of category. North America alone represents roughly a third of the arts & entertainment segment in the mobile advertising market at the end of 2017.
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Hobbies & interests have a much smaller revenue share in comparison to the arts & entertainment segment in the mobile advertising market. Nevertheless, this segment can scarcely be ignored entirely by key stakeholders in the mobile advertising market as it is projected to grow to a value of US$ 16 billion in 2022.
The companies studied in the mobile advertising market include Amobee, Tune, Smaato, InMobi Technologies Private Limited, Millennial Media Inc, Pandora Media, Twitter, Chartboost, Facebook, and Google Inc
Target Arts & Entertainment in the Mobile Advertising Market
The arts & entertainment segment accounted for a revenue share of more than half by category segment in the mobile advertising market and is unlikely to cede this dominant position anytime soon. Companies would do well to channel their investment in either North America or APEJ as these two regions are predicted to push past a value of US$ 20 billion by the end of 2022, making them larger than all other regions by a substantial margin. Hobbies & interests are a considerably smaller opportunity as they represent a revenue share of approx. a sixth in the mobile advertising market by category.
Consumers in North America and Europe have a greater disposable income and more leisure time to focus on their hobbies and that is where the mobile advertising revenue lies as well. The style & fashion segment has a marginal revenue share in the mobile advertising market but should gain share over the five-year study period.
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Mobile Advertising Market Taxonomy
Region
North America
Latin America
Europe
Japan
APEJ
MEA
Format
Messaging
Search
Display
Category
Arts & Entertainment
Hobbies & Interests
Society
Science
Style & Fashion
Technology & Computing
Other Categories
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